http://gesterling.wordpress.com/2008/05/05/reuvers-responds-to-smb-segmentation/ Greg Sterling's Thoughts on Online and Offline Media Sat, 30 Aug 2008 08:19:00 +0000 http://wordpress.org/?v=MU hourly 1 http://gesterling.wordpress.com/2008/05/05/reuvers-responds-to-smb-segmentation/#comment-130932 Marchex Gains, Beats Estimates « Screenwerk Wed, 07 May 2008 10:57:26 +0000 http://gesterling.wordpress.com/?p=3324#comment-130932 [...] The Internet, fundamentally, is a “consideration” medium that helps consumers make buying decisions that are consummated offline (read: Local). Part of that is finding SMBs but it’s also about products and brands — in a big way. (See alternative segmentation of SMB market discussion.) [...] [...] The Internet, fundamentally, is a “consideration” medium that helps consumers make buying decisions that are consummated offline (read: Local). Part of that is finding SMBs but it’s also about products and brands — in a big way. (See alternative segmentation of SMB market discussion.) [...]

]]> http://gesterling.wordpress.com/2008/05/05/reuvers-responds-to-smb-segmentation/#comment-130888 Enterprise/Establishment and Coop/Direct Segmentation Mon, 05 May 2008 16:22:44 +0000 http://gesterling.wordpress.com/?p=3324#comment-130888 [...] between SME (Small-to-Midsize Enterprises) and SMB (Small-to-Midsize Businesses) in the “Reuvers Responds to ‘SMB Segmentation’” over at Screenwerk. It’s useful to differentiate the more abstract corporate entity [...] [...] between SME (Small-to-Midsize Enterprises) and SMB (Small-to-Midsize Businesses) in the “Reuvers Responds to ‘SMB Segmentation’” over at Screenwerk. It’s useful to differentiate the more abstract corporate entity [...]

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