Marchex Adds More Syndicated Content
Machex has become one of the few “go to” places for third parties who want additional, qualified local traffic. (Local.com is another.) And its growing roster of deals now includes a host of new partners (announced this morning):
Reviews from these sites will be integrated throughout the Marchex local content network of sites and appear in the form of up to 35 words below business listings:
Marchex says that this will add “more than 5 million reviews and ratings to its local network, bringing the total number of reviews and ratings covering local businesses across the United States to more than 8 million.”
Other than Google, OpenList may be the single largest aggregator of local reviews content. The challenge for the site now is to develop a strong brand and personality for longer term direct usage.
April 23, 2008 at 9:43 am
[...] in local, because of the fragmentation of eyeballs and the fact that everyone needs more traffic. Marchex’s partner announcement yesterday was another example of this [...]
May 7, 2008 at 10:49 am
[...] company has also recently announced a series of deals with partners seeking to gain additional, qualified local traffic from its [...]