Google the Everything Ad Platform

Here’s an interesting case from Arizona-based SMB Golf Now and Google (discovered it here). It focuses on Google’s multi-platform offering: online, print and radio (with TV growing and mobile coming): “70 to 80% of our marketing budget is going to Google.”

It’s a case study so it’s not necessarily representative, but it’s pretty interesting. Listen carefully to what they’re saying about the integrated platform and analytics and the way it simplifies their marketing efforts in a fragmented market.

Here are more of these videos.

This is a version of the same proposition that yellow pages are today offering and, at some point, newspapers will offer SMBs through their relationships with third-party vendors. But Google is getting there first in many respects.