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Kudzu Integrates Video from TurnHere

kudzuKudzu has become the latest local site to strike a deal to offer video ads to SMB customers. The provider is TurnHere.

I’m starting to lose count but those selling/offering video ads to SMBs now include:

  • SpotRunner
  • Superpages
  • Yellowpages.com
  • Yellowbook
  • Dex/RH Donnelley (the first of the majors to offer it)
  • Citysearch
  • Kudzu
  • eLocalListing (SEM firm)
  • Google (allows them to be uploaded to profiles on Maps)

Those video ads are now becoming an important part of an SEO strategy (see iProspect study results).

I have often neglected to speak about Kudzu when I talk about the local landscape. But it was one of the early sites to add ratings/reviews and was ahead of the curve in many ways.

Kudzu has watched as the market has become crowded and has seen several companies come and go, with more to follow. However the company has staying power and is patient.  Kudzu is owned by Cox, Inc. and is currently in Atlanta, Phoeniz, Las Vegas and San Diego — all Cox Cable markets.

This entry was posted on April 8, 2008 at 1:58 pm and is filed under Local Search, Sales channel issues, Small Business, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to “Kudzu Integrates Video from TurnHere”

  1. emad Says:
    April 8, 2008 at 2:40 pm

    Hi Greg,

    Just wanted to note that YellowBot offers video uploads for free to both merchants and users.

    Thanks
    Emad

  2. Greg Sterling Says:
    April 8, 2008 at 2:50 pm

    Thanks. I wasn’t aware obviously.

  3. Ben Saren Says:
    April 8, 2008 at 3:43 pm

    Hey Greg,

    You can ad CitySquares to that list too.

    Ben

  4. troy Says:
    April 8, 2008 at 4:48 pm

    Greg, do you have any insights into how well the videos are selling? I don’t seem to be able to find them on the IYP sites. Are SMEs seeing value in videos?

  5. Greg Sterling Says:
    April 8, 2008 at 4:51 pm

    I hear anecdotally from everyone that they’re “selling better than expected” and “have exceeded early targets” — things like that. But I don’t have actual numbers. TurnHere has also told me that through their sales channel partners, they’ve also “really taken off.”

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