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	<title>Comments on: Yahoo!&#8217;s Shine Targets the Ladies</title>
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	<link>http://gesterling.wordpress.com/2008/03/31/yahoos-shine-targets-the-ladies/</link>
	<description>Greg Sterling's Thoughts on Online and Offline Media</description>
	<pubDate>Wed, 08 Oct 2008 06:41:32 +0000</pubDate>
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		<title>By: Greg Sterling</title>
		<link>http://gesterling.wordpress.com/2008/03/31/yahoos-shine-targets-the-ladies/#comment-130192</link>
		<dc:creator>Greg Sterling</dc:creator>
		<pubDate>Tue, 01 Apr 2008 14:02:44 +0000</pubDate>
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		<description>If the analogy here is a magazine then local isn't quite as important perhaps. But Y is cross promoting other of its services, why not local? 96% of transactions happen locally. Women are looking for local services and local A&#38;E/things to do. 

Plus Y could marry Answers and Local here in very effective ways that it has otherwise not been able to do.</description>
		<content:encoded><![CDATA[<p>If the analogy here is a magazine then local isn&#8217;t quite as important perhaps. But Y is cross promoting other of its services, why not local? 96% of transactions happen locally. Women are looking for local services and local A&amp;E/things to do. </p>
<p>Plus Y could marry Answers and Local here in very effective ways that it has otherwise not been able to do.</p>
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		<title>By: Shinester</title>
		<link>http://gesterling.wordpress.com/2008/03/31/yahoos-shine-targets-the-ladies/#comment-130190</link>
		<dc:creator>Shinester</dc:creator>
		<pubDate>Tue, 01 Apr 2008 04:28:18 +0000</pubDate>
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		<description>What's the omission here with Local?  Curious what you have in mind.</description>
		<content:encoded><![CDATA[<p>What&#8217;s the omission here with Local?  Curious what you have in mind.</p>
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