Ripple TV Partners with Eventful

Ripple TV, which has installed a network of local screens and related content and advertising distribution in physical stores, has partnered with Eventful for distribution of local events information:

Through this strategic content rollout, Ripple’s audience, comprised of more than 20 million consumers, is now empowered with a current stream of local events via the “Local Scene™” feature.  People can now discover events occurring in their neighborhood with just a glance at a screen in the places they frequent most often.

The joint effort combines Eventful’s robust inventory of event information with Ripple’s hyper-local targeting capabilities at more than 1,500 locations across the nation in high-traffic specialty retail locations such as Borders, The Coffee Bean & Tea Leaf, Jack in the Box and Tully’s Coffee. The “Local Scene™” feature provides information from Eventful that shows consumers exactly what’s happening in their community, without needing access to the Internet or thumbing through often out-dated event guides.

By adding Eventful’s listings of more than four million concerts, sporting events, political rallies, cultural happenings and other events, Ripple makes it easy for today’s on-the-go consumer to stay informed about what is happening next week or even that same afternoon. Ripple’s existing content portfolio includes partners like CBS, The New York Times, Reuters, Yahoo! and E! Entertainment.

Ripple is a very interesting company in the local space — co-founder Ali Diab coined the term “outernet” — that I’ll write more about soon. Here’s my previous post on Ripple.