New comScore IYP Data
Here’s the new data from comScore:
These traffic data don’t capture local search on the main search engines, which is where much of the local query volume is.
Here’s the new data from comScore:
These traffic data don’t capture local search on the main search engines, which is where much of the local query volume is.
March 21, 2008 at 6:44 pm
[...] New comScore IYP Data - Greg Sterling, Screenwerk [...]
March 21, 2008 at 6:47 pm
Greg - what all is included in “Yahoo sites” and “Google sites” in the first chart? Are they counting each local/maps vertical site?
March 21, 2008 at 6:54 pm
Matt:
My memory is that that the count Google Maps and Y Local (although maps.yahoo.com may be included in the yahoo numbers). Local searches on Google.com and Y.com are not counted in this particular report.
March 21, 2008 at 11:31 pm
It’s most useful when comscore blends the results as they did in 2006 , so one can see the entire local landscape broken down… I guess that one is tougher to sell. Google and Yahoo were virtually tied at that time. It would be interesting to see that view again.
March 22, 2008 at 12:15 pm
I agree, it’s more useful to see everything in context.
March 24, 2008 at 3:30 pm
I wonder of comScore was including some mobile data in this data? Particularly for Google and Yahoo…
March 25, 2008 at 12:04 pm
I don’t think there’s any mobile data in here at all, unless they can’t determine the source of the queries, which would be surprising. There’s only one source (iPhone/Safari) that’s doing any volume in mobile right now.
March 25, 2008 at 3:08 pm
Based on this data, It looks like with Microsoft’s acquisition of Yahoo, Microhoo would become the market leader in Internet Yellow Pages market besting both YellowPages.com and Superpages.com with a 22.7% market share.
March 25, 2008 at 3:16 pm
[...] Greg Sterling has also noted how YellowPages.com has entered into a new deal with Microsoft. [...]