Comments on: Yellow Pages Opt-Out Proposal http://gesterling.wordpress.com/2008/03/19/yellow-pages-opt-out-proposal/ Greg Sterling's Thoughts on Online and Offline Media Fri, 25 Jul 2008 07:25:14 +0000 http://wordpress.org/?v=MU By: YP ‘Opt Out’ Propsal Passes Local City Council « Screenwerk http://gesterling.wordpress.com/2008/03/19/yellow-pages-opt-out-proposal/#comment-130065 YP ‘Opt Out’ Propsal Passes Local City Council « Screenwerk Sat, 22 Mar 2008 12:38:26 +0000 http://gesterling.wordpress.com/?p=3172#comment-130065 [...] ‘Opt Out’ Propsal Passes Local City Council Here’s my first post with some background: [Cambridge] City Councilor Sam Seidel wants to save the world — one phone book at a [...] [...] ‘Opt Out’ Propsal Passes Local City Council Here’s my first post with some background: [Cambridge] City Councilor Sam Seidel wants to save the world — one phone book at a [...]

]]> By: waytoohigh http://gesterling.wordpress.com/2008/03/19/yellow-pages-opt-out-proposal/#comment-130057 waytoohigh Fri, 21 Mar 2008 22:41:52 +0000 http://gesterling.wordpress.com/?p=3172#comment-130057 Opt out is smart and nationwide there is growing interest in more modern solutions to directory searches. We have lots of daily updates on the new Yellow Page Blog from our Ecommerce and retail prospective as a 17-year multi-book YP advertiser: http://www.yellowdinosaur.net We are trying to get comments from the Yellow Page trade association and several of the YP directory companies to have balance, but no takers yet. Opt out is smart and nationwide there is growing interest in more modern solutions to directory searches. We have lots of daily updates on the new Yellow Page Blog from our Ecommerce and retail prospective as a 17-year multi-book YP advertiser:

http://www.yellowdinosaur.net

We are trying to get comments from the Yellow Page trade association and several of the YP directory companies to have balance, but no takers yet.

]]> By: Denver Web Design http://gesterling.wordpress.com/2008/03/19/yellow-pages-opt-out-proposal/#comment-130028 Denver Web Design Thu, 20 Mar 2008 21:14:36 +0000 http://gesterling.wordpress.com/?p=3172#comment-130028 Sounds like a good idea. At least let the people who don't bother with the YP save the paper that's being used to print those massive books Sounds like a good idea. At least let the people who don’t bother with the YP save the paper that’s being used to print those massive books

]]> By: » Old Timer: Remember When We Looked Up Phone Numbers in a BOOK?! http://gesterling.wordpress.com/2008/03/19/yellow-pages-opt-out-proposal/#comment-130025 » Old Timer: Remember When We Looked Up Phone Numbers in a BOOK?! Thu, 20 Mar 2008 20:41:06 +0000 http://gesterling.wordpress.com/?p=3172#comment-130025 [...] the new Yellow Pages opt-out proposal? A genius idea, considering more and more people are going green as well as using them less and [...] [...] the new Yellow Pages opt-out proposal? A genius idea, considering more and more people are going green as well as using them less and [...]

]]> By: Greg Sterling http://gesterling.wordpress.com/2008/03/19/yellow-pages-opt-out-proposal/#comment-129995 Greg Sterling Wed, 19 Mar 2008 21:55:26 +0000 http://gesterling.wordpress.com/?p=3172#comment-129995 There are people pushing for this outcome that you suggest. I was taking the industry's POV. People today are effectively "opting out" when they immediately recycle. The issue, for some, is about saving the paper in the first place. There are people pushing for this outcome that you suggest. I was taking the industry’s POV. People today are effectively “opting out” when they immediately recycle. The issue, for some, is about saving the paper in the first place.

]]> By: joe http://gesterling.wordpress.com/2008/03/19/yellow-pages-opt-out-proposal/#comment-129991 joe Wed, 19 Mar 2008 17:56:20 +0000 http://gesterling.wordpress.com/?p=3172#comment-129991 Yes, but I don't use it and I'm not old so why shouldn't I have the privilege to opt-out? (Permission based should mean exactly that: they call me to ask if they "may" please deliver. In fact, if it does have such indispensable value, users should be willing to pay for it; they do newspapers, a combination of sub/ad sponsored) I'm increasingly fed-up with the YP directories--indy and incumbent--and weekly "newspapers" that litter my lawn. I have a large property and it seems they dump their quota on my front, back, side etc. door-step. And by the way, I read more newspapers, more thoroughly now than I ever have done in the past, when my only option was print. I'm a much higher value ad target to boot. Eventually, traditional print YP will figure this out for themselves. Yes, but I don’t use it and I’m not old so why shouldn’t I have the privilege to opt-out? (Permission based should mean exactly that: they call me to ask if they “may” please deliver. In fact, if it does have such indispensable value, users should be willing to pay for it; they do newspapers, a combination of sub/ad sponsored) I’m increasingly fed-up with the YP directories–indy and incumbent–and weekly “newspapers” that litter my lawn. I have a large property and it seems they dump their quota on my front, back, side etc. door-step. And by the way, I read more newspapers, more thoroughly now than I ever have done in the past, when my only option was print. I’m a much higher value ad target to boot. Eventually, traditional print YP will figure this out for themselves.

]]> By: Alex Algard http://gesterling.wordpress.com/2008/03/19/yellow-pages-opt-out-proposal/#comment-129990 Alex Algard Wed, 19 Mar 2008 16:57:08 +0000 http://gesterling.wordpress.com/?p=3172#comment-129990 This is a great measure for the environment, and hopefully it will serve as a good example for other cities that have a tech-savvy residents. The amount of paper waste in this country is enormous. For example, consider this chart, published in the New York Times a few weeks ago, where the US ranks first in paper consumption per capita: http://graphics8.nytimes.com/images/2008/02/09/business/20080210_METRICS.jpg Alex Algard WhitePages.com This is a great measure for the environment, and hopefully it will serve as a good example for other cities that have a tech-savvy residents. The amount of paper waste in this country is enormous. For example, consider this chart, published in the New York Times a few weeks ago, where the US ranks first in paper consumption per capita: http://graphics8.nytimes.com/images/2008/02/09/business/20080210_METRICS.jpg

Alex Algard
WhitePages.com

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