http://gesterling.wordpress.com/2008/03/18/ses-panel-on-local/ Greg Sterling's Thoughts on Online and Offline Media Fri, 16 May 2008 03:34:22 +0000 http://wordpress.org/?v=MU http://gesterling.wordpress.com/2008/03/18/ses-panel-on-local/#comment-130285 Mary Kay Cimarusti Sun, 06 Apr 2008 17:18:31 +0000 http://gesterling.wordpress.com/?p=3170#comment-130285 I was at a clothing for my daughter and they actually had a phone in the store that would call directly to their online shopping for the instances they were out of your size. That was very cool. I was at a clothing for my daughter and they actually had a phone in the store that would call directly to their online shopping for the instances they were out of your size. That was very cool.

]]> http://gesterling.wordpress.com/2008/03/18/ses-panel-on-local/#comment-130001 Neil Street Thu, 20 Mar 2008 01:20:50 +0000 http://gesterling.wordpress.com/?p=3170#comment-130001 Greg: I just have to throw in a concept I've never seen written up -- how about when it all works the other way round? Twice recently, I have been out shopping, locally, for products. Once for a down jacket, once for a specific pair of sneakers. I found the jacket I wanted, but not the size I needed. I found the right store for the sneakers, but they were "out." Can you guess what I did? Well, in the first case, I came home and ordered the jacket online. In the second instance, believe it or not, the store went online for me and ordered the sneakers, and had them shipped to my house. I can' believe I am the only person who has ever had this type of experience. Sort of a reverse local effect! Greg:
I just have to throw in a concept I’ve never seen written up — how about when it all works the other way round? Twice recently, I have been out shopping, locally, for products. Once for a down jacket, once for a specific pair of sneakers. I found the jacket I wanted, but not the size I needed. I found the right store for the sneakers, but they were “out.” Can you guess what I did? Well, in the first case, I came home and ordered the jacket online. In the second instance, believe it or not, the store went online for me and ordered the sneakers, and had them shipped to my house. I can’ believe I am the only person who has ever had this type of experience. Sort of a reverse local effect!

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