Marchex Offers a New White Paper on Local

Aimed at local search marketers and SMBs, a new white paper released today from Marchex seeks to provide a range of pratical tips on issues surrounding local search marketing. Here’s the table of contents:

• Five local advertising tips for every marketer
• The impact of call tracking
• Five search engine optimization (SEO) tips that will help you cash in on local searches
• Local information will change how we use the Internet
• Three key trends for local search and review sites
• How do small business owners approach online advertising?

The white paper is free but requires registration. The people behind the document are very smart and thoughtful about local: Russell C. Horowitz, Matthew Berk, Chad Schott, Bill Day, Matt McGee, and Ari Jacoby. Each has written a portion of the document.

This is the second white paper on local from Marchex. The first was a broad overview of local and was intended to educate the market about its importance.