Yell Creates Contextual Network
The UK’s Yell announced the launch of a contextual ad network called “netReach.”
It’s a smart effort to extend the reach of Yell’s directory. It’s a variation on Yell’s affiliate program, which went live in April, 2007.
March 18, 2008 at 2:12 pm
[...] content more aggressively and sharing revenue with third parties like this. Yell is doing something like this in the [...]
May 15, 2008 at 2:19 pm
[...] offers an affiliate network in the UK. The YP publishers (and/or others) would benefit themselves and the ecosystem to pool [...]