Comments on: News Corp. Says ‘No’ to Deal with Yahoo! http://gesterling.wordpress.com/2008/03/10/news-corp-says-no-to-deal-with-yahoo/ Greg Sterling's Thoughts on Online and Offline Media Fri, 25 Jul 2008 07:26:55 +0000 http://wordpress.org/?v=MU By: Jeff Tadie http://gesterling.wordpress.com/2008/03/10/news-corp-says-no-to-deal-with-yahoo/#comment-129900 Jeff Tadie Wed, 12 Mar 2008 02:20:42 +0000 http://gesterling.wordpress.com/?p=3139#comment-129900 Whew...at least with MS/Y!, we have a chance at search duopoly...at least a few marketing forces to drive innovation and cost efficiencies...rather than an unquestionable monopoly. From an SEM/SEO perspective, we all better get busy aggregating buckets on non core search inventory together. From a tonnage perspective, not far from a 1-trick pony. We used to have "brands" to make up a network buy....now we need vid, audio, mobile, bandwidth, etc to play catch up. Whew…at least with MS/Y!, we have a chance at search duopoly…at least a few marketing forces to drive innovation and cost efficiencies…rather than an unquestionable monopoly.

From an SEM/SEO perspective, we all better get busy aggregating buckets on non core search inventory together. From a tonnage perspective, not far from a 1-trick pony.

We used to have “brands” to make up a network buy….now we need vid, audio, mobile, bandwidth, etc to play catch up.

]]> By: Saskatoon Website Design Tip - Is Yahoo!s Destiny ?Inevitable?? http://gesterling.wordpress.com/2008/03/10/news-corp-says-no-to-deal-with-yahoo/#comment-129889 Saskatoon Website Design Tip - Is Yahoo!s Destiny ?Inevitable?? Tue, 11 Mar 2008 13:16:52 +0000 http://gesterling.wordpress.com/?p=3139#comment-129889 [...] Murdoch isn’t interested in Yahoo! To Screenwerk, that means Yahoo! is destined to become a part of Microsoft: This probably means that they [...] [...] Murdoch isn’t interested in Yahoo! To Screenwerk, that means Yahoo! is destined to become a part of Microsoft: This probably means that they [...]

]]> By: » Is Yahoo!s Destiny ‘Inevitable’? Search Engine Optimization Journal http://gesterling.wordpress.com/2008/03/10/news-corp-says-no-to-deal-with-yahoo/#comment-129883 » Is Yahoo!s Destiny ‘Inevitable’? Search Engine Optimization Journal Tue, 11 Mar 2008 12:23:26 +0000 http://gesterling.wordpress.com/?p=3139#comment-129883 [...] Murdoch isn’t interested in Yahoo! To Screenwerk, that means Yahoo! is destined to become a part of Microsoft: This probably means that they [...] [...] Murdoch isn’t interested in Yahoo! To Screenwerk, that means Yahoo! is destined to become a part of Microsoft: This probably means that they [...]

]]> By: From the Pipeline - 3.10.08 | WinExtra http://gesterling.wordpress.com/2008/03/10/news-corp-says-no-to-deal-with-yahoo/#comment-129874 From the Pipeline - 3.10.08 | WinExtra Tue, 11 Mar 2008 03:50:38 +0000 http://gesterling.wordpress.com/?p=3139#comment-129874 [...] News Corp. Says ‘No’ to Deal with Yahoo! :: Screenwerk - one of the many blogs covering the fact that NewsCorp is bailing out on the white knight routine when it comes to the Yahoo and Microsoft takeover talks. [...] [...] News Corp. Says ‘No’ to Deal with Yahoo! :: Screenwerk - one of the many blogs covering the fact that NewsCorp is bailing out on the white knight routine when it comes to the Yahoo and Microsoft takeover talks. [...]

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