The Rise and Crash of GeoSign

By Greg Sterling

TrueLocalThis is old news but, courtesy of Tech Soapbox (Ahmed Farooq), here’s the lengthy story of the rise and fall of Canada’s Geosign Corp. — a company that built a $100 million business on search arbitrage until Google changed its policy.

GeoSign also started TrueLocal (not discussed in the article), which laid off its staff and became something of a shell well before GeoSign exploded.

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