RIP Ask.com?

The image “http://gesterling.files.wordpress.com/2007/09/screenhunter_739.jpg?w=120&h=94” cannot be displayed, because it contains errors.The SFGate explains the layoff news and the new focus on women. In the abstract there’s something interesting about the focus on a female audience and a potential market opportunity. Unfortunately, the reality is probably that Ask and its many innovative products (e.g., Ask 3D, Ask City) are probably beginning a decline into the abyss.

Danny Sullivan has a thoughtful obituary and a roundup of some of the reactions.

This is a time of structural change in the search industry for marketers and consumers. Ask will be gone. Yahoo may be gone or absorbed by Microsoft. Will those events, if they come to pass, lead to new opportunities and innovation or a kind of “calcification” of search for the foreseeable future?

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One Response to “RIP Ask.com?”

  1. troy Says:

    I’m surprised they lasted this long and thinking that a rebranding and reskining of the site will make a difference. The bottom line is Ask was not a good SE and all the eye candy in the world will not compensate for that. As you have mentioned, the SE space will be at best a duopoly.

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