Web a Primary Source of News for Half

TechCrunch alerted me to this Zogby poll of roughly 2,000 US adults, which I had missed. Here’s what it says:

48% of respondents said their primary source of news and information is the Internet, an increase from 40% who said the same a year ago. Younger adults were most likely to name the Internet as their top source – 55% of those aged 18 to 29 say they get most of their news and information online, compared to 35% of those age 65 and older.

Overall, 29% said television is their main source of news, while fewer said they turn to radio (11%) and newspapers (10%) for most of their news and information. Just 7% of those aged 18 to 29 said they get most of their news from newspapers, while more than twice as many (17%) of those age 65 and older list newspapers as their top source of news and information.

86% of Americans said Web sites were an important source of news, with more than half (56%) who view these sites as very important. Most also view television (77%), radio (74%), and newspapers (70%) as important sources of news, although fewer than say the same about blogs (38%).

Nearly a third (32%) said Internet sites are their most trusted source for news and information, followed by newspapers (22%), television (21%) and radio (15%).

The survey also found that while most Americans (70%) think journalism is important to the quality of life in their communities

This is simply more evidence of a migration to the Internet for news and away from traditional newspapers and, more significantly, television. It’s part of the larger story of the Internet’s “disruption” of traditional media across the board.

Assuming this trend continues, print newspapers ultimately become a secondary way for newspaper publishers to deliver news but a still-important way to reach an entire metro area. And mobile gradually eats into train or bus commuters’ print newspaper reading I suspect.

Newspapers are unfortunately laying off writers and cutting costs (because most are public) at a time when newspapers should be reminding everyone that they’re the richest and the most trusted source of news – online.

The opportunity is to leverage news traffic into a broad array of use cases at newspaper sites.

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Again, here are the top 30 US newspaper sites:

  1. NYTimes.com — 17,177
  2. USATODAY.com — 9,939
  3. washingtonpost.com — 8,478
  4. Newsday — 6,450
  5. Wall Street Journal Online — 5,409
  6. LA Times — 4,607
  7. Boston.com — 4,364
  8. Chicago Tribune — 3,891
  9. Daily News Online Edition — 2,956
  10. New York Post — 2,851
  11. SFGate.com/San Francisco Chronicle — 2,785
  12. Philly.com — 2,300
  13. International Herald Tribune — 2,250
  14. Village Voice Media — 2,224
  15. Chicago Sun-Times — 2,186
  16. Atlanta Journal-Constitution — 1,974
  17. The Houston Chronicle — 1,946
  18. The Seattle Times — 1,840
  19. DallasNews.com – The Dallas Morning News — 1,828
  20. Seattle Post-Intelligencer — 1,785
  21. The Politico — 1,672
  22. Orlando Sentinel — 1,522
  23. NJ.com — 1,455
  24. Azcentral.com — 1,435
  25. Baltimore Sun — 1,332
  26. MercuryNews.com — 1,315
  27. The Detroit News — 1,256
  28. The San Diego Union-Tribune — 1,180
  29. Detroit Free Press — 1,168
  30. The Washington Times — 1,161

Source: Nielsen (1/08); traffic in thousands

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