Superpages Adds Local Events

Maybe this has been on the site for weeks and I haven’t seen it but Superpages now features a listing of local events:

The events data are provided by American Towns, which hosts the actual listing.

What’s interesting about this to me is the way it further expands the yellow pages “use cases” beyond core service business listings. One of the IYP efforts has been to develop traffic through biz dev and third party relationships. But improving site usage frequency is an equally important initiative.