While all the yellow pages publishers are selling video advertising now, I’m unaware of local SEM firms doing this until the announcement that eLocal Listing is doing so. (Strike that: MerchantCircle via Citysearch/TurnHere; although MC isn’t exclusively a local SEM.)
This is both about tapping into the huge phenomenon of online video but also about SEO in blended or universal search.
Just as all the yellow pages publishers both recognized the opportunity and bowed to the pressure, so too will direct-sales local SEM firms (e.g., Reach Local) need to put video into their bag of tricks eventually.
Separately I spoke to Brad Inman (founder of TurnHere) briefly yesterday who said that local video was really starting to take off — now that the sales channel issues have been solved.
February 4, 2008 at 8:22 pm |
The DIY video ad creation is a standard feature in the Putlocal.com that allow user created video ads for FREE – http://www.putlocal.com
March 12, 2008 at 7:25 pm |
[...] one off on such a large scale! You can read more about this on Greg Sterling’s post about eLocal Listing, or the Kelsey blog post on eLocal [...]
April 15, 2008 at 4:29 pm |
[...] Show and now, Mixpo, Buzzspot, VideoBloom (see Kelsey write up) and others. SEM firm eLocal Listing added video to its product [...]
July 25, 2008 at 5:03 pm |
[...] Espinosa, Director of Product Development for [eLocal Listing], says “In addition to receiving extensive AdWords training, our sales force will provide a high [...]
September 15, 2008 at 5:40 am |
http://ripoffreport.com/reports/0/346/RipOff0346603.htm
Steve Espinosa is a crock
October 15, 2008 at 5:15 am |
Steve is hilarious. Anyone who bought any of his ideas is an idiot.
March 2, 2009 at 6:50 am |
where do I go to see the video on google maps for example building attic insulation?
March 3, 2009 at 8:55 pm |
This Company is fraud! Fraud! Where is the government on to lock them away for Fraud!