Trulia Releases Free Publisher Platform

Trulia has announced what might be considered its response to Zillow’s deal with newspaper publishers: the Trulia Publisher Platform. It’s free (Trulia syndicates some ads on the network sites) and publishers can add their own content or advertising as they desire.

Here’s how it looks on AmericanTowns.com:

AM Towns-Trulia

CEO Pete Flint provided the following comments in email to me about how this related to Trulia’s API and the ad model:

It is more like Ning, a blog or Google custom search so does not require programming skills, hence is not part of our API. It will take someone a few hours max to build a version. That said we have built in some advanced features that allow advertisers to geotarget ads or content to specific regions.

There’s no rev share. The revenue from the ad spots that are available to the partner is kept 100% by the partner.
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5 Responses to “Trulia Releases Free Publisher Platform”

  1. Moves in the US Property Vertical « A Fuller View Says:

    [...] Trulia Releases Free Publisher Platform (Greg Sterling) – looks like a powerful set of funtionality for publishers. [...]

  2. laura Says:

    how to I join

  3. Roger from Trulia Says:

    Laura: this is Roger from Trulia. Thanks for your interest in Trulia’s publisher platform! Please visit http://www.trulia.com/publisher for details and a way to contact us directly about TPP.

  4. Baja Real Estate Says:

    Is this still around?

  5. Greg Sterling Says:

    Believe so. Contact them.

Comments are closed.


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