Comments on: Google Letting Addresses into AdWords?

By: Local Address in PPC Ads | DailyPPCTips.com

Local Address in PPC Ads | DailyPPCTips.com — Mon, 31 Mar 2008 20:21:10 +0000

[...] on Blumenthal, SEORoundTable, Screenwork and Vertical [...]

By: » Street Addresses in Google Adwords? Local Advertising Journal

» Street Addresses in Google Adwords? Local Advertising Journal — Sat, 12 Jan 2008 22:38:05 +0000

[...] Source: Google has allowed local advertisers to put a fourth line of text (location) under the URL at the bottom of the ad. That has been limited to city name or region historically. The inclusion of a physical address is pretty interesting and makes the ad standout somewhat as even more local. [...]

By: » Google Allows Local Addresses On PPC Ads Pay Per Click Journal

» Google Allows Local Addresses On PPC Ads Pay Per Click Journal — Sat, 12 Jan 2008 12:43:07 +0000

[...] AdWords is testing the inclusion of local addresses in their pay per click ads. So far, Screenwerk, SERoundtable, Vertical Leap, and Blumenthals have all reported on [...]

By: Understanding Google Maps & Yahoo Local Search » Google acknowleges Adword experiment with Local Address | Developing Knowledge about Local Search

Fri, 11 Jan 2008 22:26:59 +0000

[...] to an inquiry about the reported inclusion of the local address in Adword ads (reported here and here and here) and acknowledged a limited [...]

By: patrick

patrick — Fri, 11 Jan 2008 00:34:49 +0000

These are not necessarily local ads. Matt Mcgee is right, these are just geo-targeted ads. I have been testing this and have found that the address information helps improve the CTR and conversion rate significantly.

By: Nancy

Nancy — Thu, 10 Jan 2008 20:43:52 +0000

These are called Google Local Business Ads. You can create them in your AdWords UI. They have been around for a little while now. They are CPC based just like a nationally or DMA targeted ad.

By: Justin

Justin — Thu, 10 Jan 2008 17:50:52 +0000

It’s part of Google’s Local Business Ads (https://adwords.google.com/select/LocalAdsHomepage) - they are still CPC - they have this option in the ad serving and Google will serve up whichever ad has the best quality score (bid, CTR, keyword relevance, etc…) - at least that’s how I understand it - but yes it is cool and it does make them much more relevant for local

By: Matt McGee

Matt McGee — Wed, 09 Jan 2008 00:44:55 +0000

I don’t do a ton of stuff on the PPC side, but here’s my best guess:

The 4th line only shows up when you have geotargeting turned on for your ad. Previously, you could only geotarget at the city/DMA level. And so that 4th line would only show city/DMA names.

I believe you can now geotarget much more specifically — I believe you target just a zip code, and even draw on a map to show where your ad should appear. (But someone should check me on that.)

If so, my guess is that with the increased ability to geotarget the ad comes the more specific location that shows on the 4th line.

By: Google Testing New Local OneBox Layout & Addresses in PPC Ads : Natural Search Blog

Tue, 08 Jan 2008 20:25:48 +0000

[...] Sterling this morning mentioned that Google is apparently experimenting with allowing full street addresses to appear below the [...]

By: Sarah

Sarah — Tue, 08 Jan 2008 17:27:48 +0000

Maybe these ads are only offered on a CPM basis? Clicks would be irrelevant to the amount of revenue Google generates if they charged based on how many times the ad is shown rather than how many times it is clicked on.