According to the Gray Lady, Landmark Communications is breaking itself up. Landmark, among other assets, owns The Weather Channel and Weather.com (32 million uniques 10/07). “Weather” is consistently the top or among the top search terms online and in mobile. And Weather.com is a local targeting powerhouse (or powerhaus if you prefer the German spelling). But it also provides vertical/contextual targeting as well.
Some lucky buyer — which the NY Times thinks will be a major media company willing to pay up to $5 billion — will get this cable and online asset, which is still under-leveraged from a local standpoint.
January 17, 2008 at 1:26 pm |
[...] which owns Weather.com and the Weather Channel among other “local” assets. The company may be sold in pieces to reap a potential $5+ billion from the Weather [...]