Google’s Online (Local) Marketing Challenge

You’ve got to hand it to Google for creativity. It created the local business referral representative program to enlist stay-at-home moms, college students and others to get better data about local businesses and build AdWords awareness. (I was told by Google that the response to the program had been strong.)

Now Google has created the “Google Online Marketing Challenge.” According to the site, “student groups will receive US$200 of free online advertising and then work with local businesses to devise effective online marketing campaigns.”

The rest of this post is at SEL.

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This entry was posted on December 13, 2007 at 7:15 pm and is filed under Local Search, Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.