AdMission Under the Radar

I don’t write about AdMission much because I’m an advisor. I try and avoid any appearance of a conflict. But the company is doing some very interesting and innovative stuff that is worth noting. Here, for example, is an display ad unit for the new Tesla electric sports car. These ads combine branding and direct response elements and can include video and local inventory feeds:

These ads are really just a container for any type of content, including user-generated content. They also can enable two-way communication between buyers and sellers in the ad units themselves.