Comments on: Zillow’s Big Newspaper Deal

By: Trulia Releases Free Publisher Platform « Screenwerk

Trulia Releases Free Publisher Platform « Screenwerk — Wed, 09 Jan 2008 17:25:41 +0000

[...] Free Publisher Platform Trulia has announced what might be considered its response to Zillow’s deal with newspaper publishers: the Trulia Publisher Platform. It’s free (Trulia syndicates some ads on the network sites) [...]

By: More on the Zillow-Newspaper Deal « Screenwerk

More on the Zillow-Newspaper Deal « Screenwerk — Tue, 20 Nov 2007 22:16:11 +0000

[...] spoke yesterday with Zillow’s CFO/VP of Marketing Spencer Rascoff. We talked about their newspaper deal and he disputed my characterization of the newspapers’ deal with Zillow as a [...]

By: Newspaper Consortium Moves to Real Estate « State of Local

Newspaper Consortium Moves to Real Estate « State of Local — Wed, 14 Nov 2007 21:23:42 +0000

[...] more coverage at : Screenwerk Posted in [...]

By: Local Headlines « Dendy3’s Weblog

Local Headlines « Dendy3’s Weblog — Wed, 14 Nov 2007 16:29:37 +0000

[...] Local Headlines Zillow’s Big Newspaper Deal [...]

By: Greg Sterling

Greg Sterling — Wed, 14 Nov 2007 12:54:12 +0000

Yes, theoretically they could just go to Zillow. But a large number of realtors aren’t substituting online for print, despite the consumer shift to the Internet. In this sort of deal, the familar newspaper channel becomes a “gateway” to Internet marketing.

By: Kathy

Kathy — Wed, 14 Nov 2007 01:32:59 +0000

So, if print is declining how will making the price of the ad with the inclusion of zillow increase the volume of print? Why wouldn’t Realtors just go to zillow? Isn’t the problem with this deal that it still forces a print buy when many Realtors would rather do without print and are successfully selling homes with less print marketing?