Hitwise (via ClickZ) provides a sampling of the top search terms (100) in ten categories for September, 2007. Here are the categories:
- IT and Internet
- Automotive
- Movies
- Net Communities & Chat
- Food & Beverage
- Pharma/Medical
- Blogs
- Broadcast Media
- Shopping Rewards & Directories
- Travel
There’s a certain randomness to the categories; however by my calculation (with logical inferences) about 30-35 of these terms (30% to 35%) are local or have a local intent (because any transaction/fulfillment would be offline). Looking at the list probably none of these terms would be regarded by most people (or the search engines) as local.
But they are. Take a look and see if you agree.
