Google As Platform, Network

http://investor.google.com/images/logo.gifPeople keep wondering whether Orkut will grow and/or how Google will “catch up” in the social networking race. OpenSocial is one answer, and it potentially paves the way for social network “interoperability” and open profiles. But there’s also another interesting angle here that occurred to me.

Google itself is morphing into a kind of platform for social interaction. Beyond OpenSocial, its applications (ie., Calendar, Mail, Talk, News, Maps, Earth, Picasa, iGoogle, Docs, Groups, CSE, APIs) have become or are becoming more social in various ways. By integrating or enhancing the social, community and collaborative elements of all these applications Google itself is transforming into a kind of social media platform.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.

Join 84 other followers