Zillow Turns Itself into Ad Targeting Platform

The image “http://www.zillow.com/static/images/logo.gif” cannot be displayed, because it contains errors.Zillow has always seen itself as a media company. The real estate site, which launched in early 2006, has continued to ad features and listings that are very real-estate centric. But with the introduction of its “DirectAds” program it has become something else — a site that uses its considerable data and data-mining capabilities to allow for precision ad targeting based on location, income and other variables. In fact, this is probably the most precise geotargeting ad capability online: down to the house.

The rest of this post is at SEL.  

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