One interpretation of Hulu and its partners is as an effort to reclaim control of distribution from Google/YouTube and Apple’s iTunes. But the irony here is that NBC and Fox may actually be hastening the audience exodus from conventional TV to online. The Internet already claims as much time with media as TV and has the momentum.
One thing we can say almost for certain is that TV, as we know it, is now done. The next phase, marrying the Internet and TV and streaming the Internet through the set-top box and the screen in the living room, is where it starts to get really interesting — and scary for traditional content creators and networks.