FastCall411 Seeks to Remedy PPCall Problems

I recently had a tasty tapas lunch with Richard Rosen, CEO of FastCall411. Richard was at CallSource and then at Jambo and has taken the lessons and insights from those experiences and built FastCall411. I’m precluded from disclosing details until after the company officially launches at the Demo conference.

However, one of the fundamental problems with PPCall is the fact that merchants don’t answer the phone most of the time. Connection rates hover around 20% (or so); and without call connections you don’t have a billable event. Richard stresses that FastCall411 is not a PPCall model.

Here’s a FastCall411 release tied to a survey showing consumers want businesses to answer the phone when they call (this may be self-evident):

According to the FastCall411/Synovate survey, four out of five Americans (82 percent) regard “immediate availability” by phone as an “important” or the “most important” consideration in selecting a local service provider, like a plumber or a locksmith:

• 28 percent overall described immediate availability as the “most important” factor – 31 percent of women, 25 percent of men
• 54 percent described immediate availability as “important, but other factors matter almost as much” – men more than women (57 percent to 51 percent)
• 13 percent of the sample said “other factors may be more important” – and there is virtually no difference there by gender