Future of Mobile DA: Change or Die

The image “http://www.metropcs.com/externaltemplate/images/metro_logo.gif” cannot be displayed, because it contains errors.V-Enable and the recently IPO’d mobile carrier MetroPCS announced a deal for enhanced directory assistance that offers an innovative pricing dimension. MetroPCS users receive access to “unlimited,” enhanced DA at certain “premium,” monthly spending levels (there are no contracts for MetroPCS): $45 and $50:

Ask all you want with Metro411 Unlimited Directory Assistance. You will hear the number, AND you will receive a text message containing the name and phone number you requested. Receive residential, business and government phone listings for anywhere in the U.S., Canada or Puerto Rico when you dial 411 from your MetroPCS phone

While those “premium” spending levels are generally easy to hit in normal carrier service plans, the “unlimited local and long distance” nature of MetroPCS means that the company has to provide other reasons to bump up to higher-priced plans. (MetroPCS offers all-you-can-eat plans at $30, $35, $40, $45 or $50, with different options and services.)

The rest of this post is at Local Mobile Search.

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