eStara did some PR around a relatively new product, audio clips. I just got off the phone with Jaxtr’s CEO Konstantin Guericke who described to me one of their services, “voice blast”: outbound messages off their widgets that are being used by realtors.
More from the eStara release:
eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced the general availability of eStara Audio Clips. This new offering allows directory publishers and their advertisers, as well as business Web site operators, to easily embed voice messages within any electronic medium. eStara Audio Clips is an ideal tool for enhancing online advertisements and directory listings and promoting services or offerings of local franchises.
There’s an interesting “couponing” opportunity here: “mention code XYZ and get $5 off on your meal,” etc. Otherwise, in terms of engagement, this product sits between text and video. Video is more complex (and expensive) to implement, though more powerful.
Here’s an example of audio clips from PagesJaunes (en Français).
