Local same day delivery service LicketyShip, which leverages existing courier networks using an online infrastructure, has expanded beyond the Bay Area to L.A., Orange County, Sacramento, San Diego. Here’s a recent Daily Candy write-up of the service. The company has a partnership for same-day delivery of items on sale at Tribune-owned Recyler.com in Los Angeles.
Matt Booth on the Kelsey blog has a fairly extensive discussion of LicketyShip and the Recycler partnership. For the service to succeed, there are a couple of things that need to happen:
- Consumers (and local businesses) need to be aware that costs are reasonable
- Users need to be trained to use the service instead of going out and doing deliveries/pick-ups themselves.
Interestingly, the service is something of a bridge between e-commerce and local shopping in certain circumstances.
