Overall Internet ad spending is supposed to reach almost $62 billion by 2011 and surpass all other media according to private equity and investment firm Veronis Suhler Stevenson (VSS).
The firm projects paid search will reach roughly $8.7 billion by year end and $16.7 billion in 2011. It also projects roughly $6 billion in local search and online yellow pages spending by 2011. All locally targeted online ad spending is expected to reach just over $19 billion by 2011. But here’s the local online ad spending part from the MediaPost article writing up the forecast (click to enlarge):
Source: MediaPost, VSS
To those who would claim the forecast is inflated, VSS says it has the best forecasts in the market:
The VSS Forecast also features the industry’s most accurate spending forecasts, producing a margin of error of +/- 2% for 9 of the last 10 years. The margin of error for the 2006 forecasts was + 0.4%.
I’ve also written up the findings at SEL. The only thing missing here is mobile, as an extension of local and/or Internet ad spending.
August 30, 2007 at 8:09 pm |
[...] Veronis Suhler Stevenson’s (VSS’s) earlier forecast for online Local ad spending: $19.2 billion by [...]
August 30, 2007 at 9:00 pm |
[...] VSS 2006 $6.4B 2011 $19.2B 24.6% annual growth [...]
December 7, 2007 at 11:59 pm |
[...] the recent VSS forecast, including local. And here are eMarketer’s more conservative numbers for geotargeted ads [...]