WSJ: The ‘GPhone’ Is Real

The Wall Street Journal (sub req’d) is reporting that Google is making a push to court wireless carriers in an effort to accelerate mobile ad distribution and revenue growth. The article also contends that Google is actively working a mobile handset, the so-called “Google Phone” or “GPhone,” and possibly envisions itself an operator one day of an ad-supported free mobile service.

According to the WSJ:

[Google] is drafting specifications for phones that can display all of Google’s mobile applications at their best, and it is developing new software to run on them. The company is conducting much of the development work at a facility in Boston, and is working on a sophisticated new Web browser for cellphones, people familiar with the plans say.

The prize for Google: the potential to broker ads on the mobile phones, complementing the huge ad business it has built online. Google even envisions a phone service one day that is free of monthly subscription charges and supported entirely through ad revenue, people familiar with the matter say…

The rest of my post is at SEL.