Yelp has proven that a smart, later market entrant can launch in a crowded category and compete very successfully. Yelp says that it now has 4 million monthly uniques and has collected more than a million reviews since its launch in late 2004. Its reviewer demographic is 23-40.
The following is the distribution of reviews by category:
- restaurants (36%)
- retail shops (26%)
- beauty & fitness (8%)
- arts, entertainment & nightlife (8%)
- home & local services (5%)
- health & medical (4%)
The most popular search queries (in the last 60 days) were:
- restaurant(s)
- pizza
- bar(s)
- sushi
- dentist(s)
- brunch
- massage
- doctor(s)
- salon
- Chinese
Reviews are mostly positive. Yelp says that among businesses with more than 10 reviews:
- 41% are rated four stars or higher
- 50% are rated three to four stars
- 9% have a rating of less than three stars
Here’s the usage/traffic distribution across Yelp’s properties:
- San Francisco
- Los Angeles
- New York
- Chicago
- Boston
- San Jose, Calif.
- Seattle
- San Diego
- Washington D.C.
- Austin, Texas
June 14, 2007 at 7:35 pm |
[...] Yelp by the Numbers, Screenwerk [...]
June 14, 2007 at 11:32 pm |
[...] Meanwhile, social search pure-plays such as Yelp, continue to show that it’s possible to motivate users to participate in content generation, partly by focusing on the twenty and thirty-something urban dweller demographic (numbers on Yelp’s success metrics provided today by Greg Sterling). [...]
June 15, 2007 at 1:40 am |
[...] all from USA Today. Greg Sterling has even more data which he got … because he’s Greg [...]
October 4, 2007 at 1:22 pm |
[...] “good” and trustworthy and don’t falsify reviews, positively or negatively. (Yelp has said most reviews on its site are positive.) But there are clearly exceptions. (One of Ryan’s [...]