Google’s Street View and Immersive Media

CarsAt SEL, a day later, I review the basics of the Google Mapping announcements. (There are two other Google announcements today in other areas, both related to maps however.) The most prominent of yesterday’s mapping announcements was Google Street View photography. Not first to market, but the most fully realized version of what it represents, this is both a novel and useful addition to Google Maps.

To produce these 360 degree street images, Google is using systems and technology (cameras on cars/vans) it developed “in house” and also using a partner, Immersive Media. When I spoke to Immersive Media today at Where 2.0 I immediately thought of TurnHere. Immersive has “40,000 miles of [storefront] images” in 25 cities I was told. They could equally provide that footage to Microsoft or MapQuest or Yahoo! or yellow pages publishers. We’ll see . . .

The image above is their vehicle with a camera mounted on top. Below is the camera itself, which captures images of the entire environment. Camera

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7 Responses to “Google’s Street View and Immersive Media”

  1. Google Street Maps is HOT by Elliott Back Says:

    [...] time, with a viewable history, then the privacy angle will become more important. Here’s a page on Immersive Media and their weird, but cool, 360 cameras. They claim to have “40,000 miles of storefront images [...]

  2. SiteBox Blog » Google Street Maps is HOT Says:

    [...] real time, with a viewable history, then the privacy angle will become more important. Here’s a page on Immersive Media and their weird, but cool, 360 cameras. They claim to have “40,000 miles of storefront images for [...]

  3. Matthew Says:

    interesting

  4. Jake Bat Says:

    its bullshit

  5. Top Posts of 2008 « Screenwerk Says:

    [...] Google’s Street View and Immersive Media             [...]

  6. Playing Catch-up MapQuest Launches ‘360 View’ « Screenwerk Says:

    [...] Catch-up MapQuest Launches ‘360 View’ By Greg Sterling Through a partnership with early Google Street View partner Immersive Media MapQuest has launched “360 View” in 30 cities and 15 suburbs, with more coverage to [...]

  7. Wayne Coyne Confirms Google Street View Sighting - John Sellers - The Enthusiast - True/Slant Says:

    [...] Hills, 90210, and a weird 2008 space movie in which he plays a martian — was snapped by a Google mapping vehicle as it zipped down Coyne’s street in Oklahoma City, where the dude has lived all his [...]

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