Over the weekend, the NY Times ran an article on the success of Apple’s local retail store strategy (vs. Sony). The article tries to answer the question: Why has Apple’s strategy been so successful while Sony’s has not? But it also speaks to the larger power of local and the ability to connect people with products in the real world.
Accordingly, the Internet has profound limitations that many people in the industry don’t readily acknowledge. And those industries that offer an “online-offline” connection are in a much better position than those that simply have an online application or presence.
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See my related post: “Why Are E-Commerce Conversion Rates So Low?“
