iCrossing Finds Mobile Users Want Local Content

Search marketing firm iCrossing released the findings of a mobile Internet user survey (n=1,001). Here are some of the findings that pertain to local on mobile devices (click on the charts to expand):

local mobile content

Satisfaction with local content search on mobile devices:

Local satisfaction

Mobile search market share:


I’ve provided some additional detail on other aspects of the survey at SEL.


Related: Here’s a more skeptical view of mobile search from PaidContent reporting on a discussion from a London mobile search conference.

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6 Responses to “iCrossing Finds Mobile Users Want Local Content”

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