Local.com is offering a free enhanced profile that is the basis for an upsell (offering broad online distribution) for $39.95 per month. That’s about $479 per year. Other, similar services charge $199 per year.
That’s not a lot of money. Consider that the average spending range for traditional print YP advertisers is about $2,400 to $4,800 per year (that’s very general).
The online industry is either going to have to move to a PPC or calls auction model (as with SuperPages) and deliver massive volume or adopt a CPA model and deliver leads/customers at higher price points. Video is another option that might garner higher ad rates.
But these “agency” or “paid inclusion” approaches, which are great for SMBs (at least as a starting point), are not going to drive much revenue for traditional publishers except at massive scale. For example, in other to get to current yellow pages industry revenues of roughly $15 billion (North America), you’d have to sell more than 75 million $199 annual subscriptions. 
There are currently 3.2 million yellow pages advertisers in the US.
