Events is an important but historically neglected area of local search, previously the almost exclusive province of newspapers and printed weeklies. Now there are a range of startups and more established sites providing local events information. They include Socializr, Attendio, Eventful, Zvents, Citysearch, AOL Cityguide, Heyletsgo, Jambase, the various ticket sites and Yahoo’s Upcoming, among others. And this doesn’t include all the online newspaper calendars and entertainment guides.
When Yahoo bought “social events calendar” Upcoming.org more than a year ago the site was basically three guys, a cool idea and some software, but not lots of data. The events information is entirely provided by the community. And Yahoo! has greatly upgraded and improved the site since the acquisition.
The rest of this brief post is at Search Engine Land.
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