Former Citysearch Exec. Launches ‘YellowBot’

Erron Silverstein, who knows local well and ran business development at Citysearch, has launched a “Web 2.0″ IYP site: YellowBot. The data are from Localeze. Here’s a sample results page for “Appliances, West Hollywood” (CA).

The primary differentiator is the interface at this point. But Silverstein, like others in local, is hoping to have users enhance the data. He, in fact, describes the site as an online community in this interview:

YellowBot is an online community designed to help people organize their lives in the real world using the tools of the internet.