Innovectra Launches LeadStream SEM Ad Platform

Innovectra has come a long way from its days as solely a “look and feel” platform provider for newspapers and yellow pages sites. After over a year of in-market testing the company is launching “LeadStream,” an SEM product that is directed toward SMBs.

Why isn’t this just another vendor with a “me-too” offering? That’s what I would probably have thought until I got a preview last week.

The thing that differentiates it is the fact that Innovectra has learned a tremendous amount of extremely specific information about sales and customer acquisition, fulfillment, retention, churn, lead quality and scaling from its tests. The company has now built and is creating a very broad and interesting product that extends beyond the “traditional” version — if I can use that term — of packaged or bundled clicks.

From the press release:

Piloted in 2005, LeadStream’s business model utilizes vertical keyword analysis, testing and tracking methodologies, as well as segment-specific SEM tools and products that help drive motivated buyers to SMBs. From offering multiple ways of receiving and tracking leads including online landing pages with pay-per-call, email, mapping and coupons, to creating lead qualification and customer retention services, LeadStream is building a strong base of SMBs relying on its performance-based Internet marketing solutions.