This older post, “Merchant Circle: Zero Customer Acquisition Cost,” has been commented on many times. I received another comment this evening (below), which was critical of the company for allegedly misleading marketing and customer acquisition practices. In fairness there are also positive comments.
I think the company’s plan to become an online reputation management service is a good idea. But I’m struck by the persistence of these critical complaints.
Here’s an excerpt from the comment I received tonight verbatim:
Merchantcircle.com uses deceptive advertising and unethical marketing practices. Below is an excerpt from the letter I just sent to the Silicon Valley BBB:
“My business was just phone-spammed today by a company representing merchantcircle.com — the prerecorded voice message said “a customer has left negative feedback about your business” and to “visit merchantcircle.com to view this feedback.” There is no feedback on my business; it’s a bait-and-switch scam, baiting business owners with non-existent negative feedback and switching to a sales pitch for their services.”
I have no direct experience of these alleged facts nor have I sought to follow up and investigate them. But I’m just surprised that almost every time I post about MerchantCircle there’s some sort of negative response from someone.
I’m sure the Merchant Circle folks will respond — and I invite them to.