WSJ on Local Search

There’s a long overview article on local search today in the WSJ (sub req’d), mostly focused on review sites.

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6 Responses to “WSJ on Local Search”

  1. AhmedF Says:

    The most amazing tidbit was YP.com generating 200k reviews in just February.

    7000 a day!

    Then again that site gets an estimated 1 million+ unique visitors a month just because of the domain-name alone.

  2. Greg Sterling Says:

    Yes, I missed that.

  3. Understanding Google Maps & Yahoo Local Search » WSJ: Local Search Sites Draw Users’ Input Says:

    [...] (difficulties) of Judy’s Book and Citysearch and their need to shore up traffic. • AhmedF points out on Greg Sterling’s site that the article has the YellowPages.com generating almost 7000 reviews a day (200,000 in February) [...]

  4. Martin Garcia Says:

    I tried AOL local by doing a couple of searches and the results look like phone book listings with a setup for reviews in the future. The information is from InfoUSA. My question is: What’s so new about that? Name change? New Tab? etc. I’m not impressed with the following fact: 90% of all local search results on major search engines or portals are derived from the same directory information sources. The difference is how it’s ranked and displayed. WOW! So my next question is what has really changed for visitors that are searching locally in the last 3 to 5 years? Not phone book listings, that’s for sure. People don’t really need a computer for local phone numbers and a physical address. Let me know what you think.

  5. Greg Sterling Says:

    You’re essentially correct that there have been few innovations. The biggest one has been with community involvement. That mitigates (or expands upon) the limitations of the database.

  6. Martin Garcia Says:

    Greg thanks for your response. I respect people with such candor.

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