Local: What Will Comcast Do?

ComcastThere was a long piece in the Sunday NY Times (reg req’d) on Comcast and its comeback. The company is doing very well and has lots of cash. As I’ve said before it also has:

  • Internet/search assets
  • TV/video assets
  • Local sales force (size of a large YP publisher)
  • Phone (and soon wireless) assets

Will the company focus on local and decide to do anything meaningful? That is the question. On the one hand Comcast could become a significant player in local, but (as you know) it’s a very challenging market and might not yield the immediate dollars to justify the necessary investments to be competitive.

It’s a question of whether the company wants to take the short or long-term view.

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2 Responses to “Local: What Will Comcast Do?”

  1. Comcast Wants More Money from Google « Screenwerk Says:

    [...] discussed that several times in the past. But the fact that local (holistically speaking) is a long term commitment may ultimately deter the [...]

  2. alex farguson Says:

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

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