Comments on: Search: It’s Traffic Time http://gesterling.wordpress.com/2007/01/16/its-traffic-time/ Greg Sterling's Thoughts on Online and Offline Media Wed, 09 Jul 2008 14:53:31 +0000 http://wordpress.org/?v=MU By: earlpearl http://gesterling.wordpress.com/2007/01/16/its-traffic-time/#comment-32968 earlpearl Tue, 16 Jan 2007 16:23:47 +0000 http://gesterling.wordpress.com/2007/01/16/its-traffic-time/#comment-32968 With regard to all the many avenues to increase local search to a site, the dominant process by users remains long tail search terms within the SE's. As a practitioner of a local business/service, to date the 2nd most powerful source for leads is local usage of craigslist as appropriate. As you mentioned, many terms for a service, and my service in particular begin with a non-geographical search- that is direct and anything but long tail. Hence PPC becomes critical. In that regard, G dominates the long tail search terms as it does total SE traffic. Dave With regard to all the many avenues to increase local search to a site, the dominant process by users remains long tail search terms within the SE’s. As a practitioner of a local business/service, to date the 2nd most powerful source for leads is local usage of craigslist as appropriate. As you mentioned, many terms for a service, and my service in particular begin with a non-geographical search- that is direct and anything but long tail. Hence PPC becomes critical.

In that regard, G dominates the long tail search terms as it does total SE traffic.

Dave

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