Comments on: Backfence and Locals Hitting a Wall http://gesterling.wordpress.com/2007/01/07/backfence-and-locals-hitting-a-wall/ Greg Sterling's Thoughts on Online and Offline Media Sat, 06 Sep 2008 17:03:22 +0000 http://wordpress.org/?v=MU hourly 1 By: Local Search Sites and the Constant Whining - Tech Soapbox http://gesterling.wordpress.com/2007/01/07/backfence-and-locals-hitting-a-wall/#comment-33216 Local Search Sites and the Constant Whining - Tech Soapbox Wed, 17 Jan 2007 20:12:24 +0000 http://gesterling.wordpress.com/2007/01/07/backfence-and-locals-hitting-a-wall/#comment-33216 [...] and Judy’s Book) have gotten a lot of attention. With them (and ultra-niche sites like BackFence) laying off people left and right, the trumpet has started to sound. Local search does not [...] [...] and Judy’s Book) have gotten a lot of attention. With them (and ultra-niche sites like BackFence) laying off people left and right, the trumpet has started to sound. Local search does not [...]

]]> By: Backfence and Setting the Record Straight « Screenwerk http://gesterling.wordpress.com/2007/01/07/backfence-and-locals-hitting-a-wall/#comment-31924 Backfence and Setting the Record Straight « Screenwerk Fri, 12 Jan 2007 16:57:21 +0000 http://gesterling.wordpress.com/2007/01/07/backfence-and-locals-hitting-a-wall/#comment-31924 [...] Potts and DeFife previously told me via email that my speculation about the site and its challenges was [...] [...] Potts and DeFife previously told me via email that my speculation about the site and its challenges was [...]

]]> By: earlpearl http://gesterling.wordpress.com/2007/01/07/backfence-and-locals-hitting-a-wall/#comment-30572 earlpearl Sun, 07 Jan 2007 21:20:20 +0000 http://gesterling.wordpress.com/2007/01/07/backfence-and-locals-hitting-a-wall/#comment-30572 As a DC area business we looked at advertising at backfence and thought the rate quotes were way high. Franly, it wasn't the prime local venue for us...which made the rate quotes even higher. While placing 550 ads--how many advertisers did they approach and what were the results. If they approached 700 advertisers that is fantastic. If they approached 30,000 advertisers that is dismal. But alas...that is internal information that we won't see. Dave As a DC area business we looked at advertising at backfence and thought the rate quotes were way high. Franly, it wasn’t the prime local venue for us…which made the rate quotes even higher. While placing 550 ads–how many advertisers did they approach and what were the results. If they approached 700 advertisers that is fantastic. If they approached 30,000 advertisers that is dismal. But alas…that is internal information that we won’t see.

Dave

]]> By: A back fence around a ghost town » Mathew Ingram: mathewingram.com/work http://gesterling.wordpress.com/2007/01/07/backfence-and-locals-hitting-a-wall/#comment-30570 A back fence around a ghost town » Mathew Ingram: mathewingram.com/work Sun, 07 Jan 2007 21:13:27 +0000 http://gesterling.wordpress.com/2007/01/07/backfence-and-locals-hitting-a-wall/#comment-30570 [...] written about the recent news, as have the gang over at PaidContent. Greg Sterling at Screenwerk says that winning with a locally-focused website is “like climbing Mount Everest.” Technorati [...] [...] written about the recent news, as have the gang over at PaidContent. Greg Sterling at Screenwerk says that winning with a locally-focused website is “like climbing Mount Everest.” Technorati [...]

]]> By: howardowens.com: media blog » Blog Archive » Shake up at Backfence and what it means for hyperlocal citJ http://gesterling.wordpress.com/2007/01/07/backfence-and-locals-hitting-a-wall/#comment-30521 howardowens.com: media blog » Blog Archive » Shake up at Backfence and what it means for hyperlocal citJ Sun, 07 Jan 2007 16:32:41 +0000 http://gesterling.wordpress.com/2007/01/07/backfence-and-locals-hitting-a-wall/#comment-30521 [...] More from Greg Sterling. Local is really about getting good data (including from users) and getting to scale in a cost [...] [...] More from Greg Sterling. Local is really about getting good data (including from users) and getting to scale in a cost [...]

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