Gannett’s New ‘Web First’ Hyper-Local Coverage

The Washington Post has a piece today on Gannett’s new “hyper-local” Internet first coverage experiment. There are some expressed concerns in the article about diminished quality and the neworthiness of subjects being covered in a push for hyper-local content.

By analogy think about YouTube. It rose to immense popularity not just because of the so-called “tail content” but because of copyrighted, high-quality professionally produced material.

Newspapers need to retain the integrity their greatest asset, editorial content, and not pump a bunch of “cat in local tree” stories onto their sites for the sake of having local content.

Community participation and inclusion of third party content can satisfy the “hyper-local imperative.” Newspapers must also focus on the usability of their sites in tandem with any reporting changes.

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Related: The NAA predicts 22% online ad growth at newspaper sites next year (via MediaPost)

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3 Responses to “Gannett’s New ‘Web First’ Hyper-Local Coverage”

  1. mathewingram.com/media » Should all newspapers use “mojos?” Says:

    [...] with del.icio.us   |   Email this entry   |   TrackBack URI   |   Digg it   |   Track with co.mments   |     |   Cosmos Click here forcopyright permissions! Copyright 2006 Mathew Ingram [...]

  2. Buzz.mn - Star Tribune’s New Online Community Tool « LocalMN Blog Says:

    [...] This is a step above what some online newspapers have been doing by trying to increase readership and retention. Greg Sterling from Screenwerk points out how some are trying to improve this, but not necessarily in the right way. [...]

  3. Chris Parente Says:

    Agreed — nice concept, poor execution. Hyper-local microsites with clearly labeled user generated content seems like a great idea. “mojos” pressured to post just about anything isn’t.

    I really do hope newspapers figure it out, though.

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