LostRemote posts about CBS leveraging YouTube distribution and how it has helped various shows’ ratings:
It’s been a month since CBS began its partnership with YouTube, and the network has uploaded 300 videos. Since that time, the clips have racked up a total of 29.2 million views for an average of 857,000 views a day. Many of the clips are from CBS’ Late Show with David Letterman and The Late Late Show, and the network says ratings have risen 5 and 7 percent respectively since the YouTube deal began. “Although the success of these shows on YouTube is not the sole cause of the rise in television ratings, both companies believe that YouTube has brought a significant new audience of viewers to each broadcast,” reads the press release…
This merely confirms the importance of the Internet as a video distribution mechanism and a way to rebuild fractured TV audience share that has abandoned traditional TV or is watching less overall.
In September, Yahoo! and OMD Worldwide found the following in terms of daily media consumption of American families:
- Using the Internet: 3.6 hours
- Watching TV: 2.5 hours
- Instant messenger: 1 hour
- Email: 1.2 hours
- Listening to radio: 1.3 hours
This confirms Burst Media research from August showing that 33.8% of college students spend at least 11 hours online per week vs. 18.8% watching TV 11+ hours.
Screenwerk 
August 10, 2008 at 11:59 am
I found something you might definitely be excited about.
I know that it’s been too long that we have been waiting to see a tool enabling us, creative media
professionals, to manage and publish digital media content locally or over secure peer to peer networks.
It takes too long and it’s not secure.
We need Fast and Secure delivery.
I found something and it’s here.
The long wait is over and now we have 2 powerful tools we can use:
MatchBox, a revolutionary, content management and distribution appliance that easily fits on any desktop while incorporating MAVRIC Media’s next generation media management, production and file transport tools.
“SaleBOOST facilitates digital downloads of huge files through our e-commerce engine, and for the first time, we have the ability to electronically deliver our tutorials to the video gamer who does not want to wait for their DVD to arrive in the mail,”
Isn’t it all exciting?
If you want to see for yourself you can see them at:
http://www.mavricmedia.com or you can check their booth out at Siggraph 2008
digimedia.manager@gmail.com
Rica