http://gesterling.wordpress.com/2006/10/20/second-life-brands-want-in/ Greg Sterling's Thoughts on Online and Offline Media Fri, 25 Jul 2008 07:26:00 +0000 http://wordpress.org/?v=MU http://gesterling.wordpress.com/2006/10/20/second-life-brands-want-in/#comment-12039 Monday Morning Miscellany « Screenwerk Mon, 30 Oct 2006 13:29:12 +0000 http://gesterling.wordpress.com/2006/10/20/second-life-brands-want-in/#comment-12039 [...] Hitwise’s LeeAnn Prescott posted about a spike in Second Life’s traffic and the changing (read: aging) demographics of site visitors. As brands and others seek to capitalize on the popularity of the virtual world, some denizens are upset. Several articles appeared to this effect. It will be interesting to see how Second Life’s founders balance the demands of marketers and the interests of “residents.” There’s clearly some tension there. [...] [...] Hitwise’s LeeAnn Prescott posted about a spike in Second Life’s traffic and the changing (read: aging) demographics of site visitors. As brands and others seek to capitalize on the popularity of the virtual world, some denizens are upset. Several articles appeared to this effect. It will be interesting to see how Second Life’s founders balance the demands of marketers and the interests of “residents.” There’s clearly some tension there. [...]

]]> http://gesterling.wordpress.com/2006/10/20/second-life-brands-want-in/#comment-11304 GM Now in ‘Second Life’ « Screenwerk Wed, 25 Oct 2006 13:54:00 +0000 http://gesterling.wordpress.com/2006/10/20/second-life-brands-want-in/#comment-11304 [...] iMedia points to an AdWeek piece by Brian Morrissey on GM setting up an island called Motorati Life. This is another example of a brand setting up a presence in the virtual world. [...] [...] iMedia points to an AdWeek piece by Brian Morrissey on GM setting up an island called Motorati Life. This is another example of a brand setting up a presence in the virtual world. [...]

]]> http://gesterling.wordpress.com/2006/10/20/second-life-brands-want-in/#comment-11161 Brave New Future of SEO & SEM? Marketing thru Second Life : Natural Search Blog Tue, 24 Oct 2006 07:01:36 +0000 http://gesterling.wordpress.com/2006/10/20/second-life-brands-want-in/#comment-11161 [...] I came to hear about Second Life after reading about it in a blog by Greg Sterling, former editor and director of the Kelsey Group’s Interactive Local Media program. If you haven’t heard about it, read about it in this article. Second Life is basically a virtual reality (”VR”) platform (or, “world”, or “metaverse” if you will). People go in there, buy VR property or other objects, and interact with thousands of other participants. [...] [...] I came to hear about Second Life after reading about it in a blog by Greg Sterling, former editor and director of the Kelsey Group’s Interactive Local Media program. If you haven’t heard about it, read about it in this article. Second Life is basically a virtual reality (”VR”) platform (or, “world”, or “metaverse” if you will). People go in there, buy VR property or other objects, and interact with thousands of other participants. [...]

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