Sick of All the GoogTube Coverage?

Danny Sullivan rounds up all the coverage nicely in this post.

One last thing . . . I noticed this last night in an updated piece from the WSJ (sub req’d):

Behind the scenes, Google’s deal to purchase YouTube is threatening to create a rift between Google and News Corp., which jointly made headlines in August with an ad-brokering deal under which Google guaranteed revenue of $900 million over three and a half years to News Corp. for its MySpace social-networking service and other sites.

Over the weekend, News Corp. executives expressed their displeasure with the deal to Google and threatened to remove any links to YouTube videos placed by users on their MySpace blog pages, according to a person close to the situation. Google’s Mr. Schmidt and Advertising Sales Vice President Tim Armstrong are scheduled to meet this week in Los Angeles with News Corp. Chairman Rupert Murdoch, President Peter Chernin and Ross Levinsohn, head of its Fox Interactive Media online unit, to discuss the matter.

This is sour grapes. MySpace (at least the video portion) is now under pressure in a way it wasn’t when YouTube wasn’t connected to the the biggest brand online. MySpace had probably thought it was going to be the branding destination of choice for large advertisers (to rival Yahoo!). News Corp. COO Peter Chernin was only weeks ago boasting:

“If you look at virtually any Web 2.0 application, whether its YouTube, whether it’s Flickr, whether it’s Photobucket or any of the next-generation Web applications, almost all of them are really driven off the back of MySpace.”

That sort of hubris is always answered by some sort of fall (yes, life is like Greek drama). And this deal should be somewhat humbling for MySpace.